SUPERBALL
2024
Created for: International Hostage Awareness Campaign
A real New York street.
A message designed to be seen.
Year
2024
My Role
Software
Cinema 4D
Redshift
After Effects
PROJECT SUMMARY
A MESSAGE.
A PRESENCE.
A PURPOSE.
A vertical social-awareness visual created to keep international attention on the hostages taken on October 7. The piece combines live-action street footage with a fully integrated CG blimp, using the yellow hostage-awareness color as a clear visual symbol of solidarity, urgency and hope.
The Message
The campaign needed to communicate a sensitive public message quickly and clearly within a vertical social format.
The Presence
The blimp was designed as a large-scale visual object — something that could feel physically present in the city and impossible to ignore.
The Symbol
The yellow palette was chosen as a direct reference to the yellow ribbon and pin associated with the hostage-awareness movement, giving the object emotional meaning before the message is even read.
VISUAL BREAKDOWN
FROM SCENE
TO STATEMENT.
3D Layout
Clay Object
A neutral clay pass tested the blimp’s form, scale and placement before materials, lighting and final look developmen
Lighting Match
Lighting was matched to the street environment, balancing direction, contrast and atmosphere so the CG object could sit naturally inside the plate.
Look Development
BEFORE & AFTER
SAME SCENE.
A STRONGER MESSAGE.
01 / BEFORE
02 / AFTER