THIS HORROR
IS OUR REALITY
Created for: Bring Them Home Now
A red carpet.
A golden statue.
A reality the world cannot treat as fiction.
Year
2024
Services
Software
Cinema 4D
Redshift
After Effects
PROJECT SUMMARY
NOT A MOVIE.
NOT A CEREMONY.
REALITY.
A vertical awareness piece created around the 2024 Oscars, contrasting the glamour of a global awards night with the ongoing reality of hostages still held in Gaza. The entire installation was built in CGI — turning the red carpet, golden statue, ropes, pedestal and campaign messages into a staged public reminder that this horror is not fiction.
The Contrast
The concept was built around the tension between a world watching cinema and a reality that could not be treated like a film
The Installation
The full scene was created in CG to feel like a public display placed in Hostages Square, using familiar award-show symbols and turning them into something uncomfortable and direct.
The Message
Every element — the statue, carpet, ropes, signs and pedestal — was designed to keep the hostages present inside a moment the world was ready to celebrate.
VISUAL BREAKDOWN
FROM RED CARPET
TO REALITY CHECK.
Full CG Installation
The entire display was created in 3D, including the statue, red carpet, ropes, pedestal and campaign signage, designed to feel like a physical installation placed in Hostages Square.
Statue Design
The golden award figure was reimagined as a wounded public symbol, using a familiar awards-show silhouette to create discomfort instead of celebration.
Message Design
The campaign message was designed to be immediate and readable, making the contrast between cinema and reality clear within the first seconds of a vertical social format
Final Statement
The final image brings the full CG installation together as one direct visual statement: this is not a movie, and it cannot be treated like one.
BEFORE & AFTER
ONE EVENT.
ANOTHER REALITY.
Selected frames showing how a fully CG red-carpet installation was built into a public awareness piece for a vertical social campaign
01 / BEFORE
02 / AFTER