CGI / ANIMATION / COMPOSITING
CELEBRATION
KEY
Created for: International Hostage Awareness Campaign
A symbolic CG blimp.
A real New York street.
A message designed to be seen.
Year
2024
Services
CG design · Animation · Tracking · Camera match Look development · Lighting · Compositing
Software
PROJECT SUMMARY
A MESSAGE.
A PRESENCE.
A PURPOSE.
A vertical social-awareness visual created to keep international attention on the hostages taken on October 7. The piece combines live-action street footage with a fully integrated CG blimp, using the yellow hostage-awareness color as a clear visual symbol of solidarity, urgency and hope.
The challenge
Create a large-scale CG object that feels believable inside a real urban environment, while carrying a symbolically loaded yellow palette and keeping the campaign message clear, emotional and readable within a vertical social format.
The solution
A fully CG blimp designed, animated and composited into the live-action plate. Its yellow and-white look connects to hostage awareness. Tracking, camera match, lighting and compositing give the object a physical presence.
The result
A focused vertical campaign visual for social platforms, combining a clear awareness message with seamless CG integration into real-world footage.
VISUAL BREAKDOWN
FROM SCENE
TO STATEMENT.
3D Layout
Camera tracking and scene blocking establish the blimp’s position, scale and movement in relation to the live-action plate.
Clay Object
A neutral clay pass tests the blimp’s form, scale and shadow relationship before materials and final lighting.
Lighting Match
Lighting is matched to the street environment, balancing direction, contrast and atmosphere so the CG object sits naturally inside the plate.
Look Development
The yellow palette is a direct reference to the yellow ribbon and pin associated with the hostage-awareness movement, carrying emotional meaning before the viewer even reads the message.
BEFORE & AFTER
SAME SCENE.
ANOTHER REALITY.
Explore the transformation, one frame at a time.
The starting point.
The finished vision.
↔ Drag to reveal the difference.